Finicky Fish Require Better Fisherman

This article from Ad Age claims that our impulsive DVR and Interweb driven media viewing habits have not negatively effect TV advertising. Of course this article is written by Ad Age, and it is probably in their best interest to keep the spirits of advertisers and TV sales departments high, but might they actually be telling the truth?

I agree with the quote, "when the fish get finicky...it makes you a better fisherman. The presentation of the bait and how it is delivered -- getting it in the right spot at the right time --becomes critical." It seems like advertising on TV might even be considered an artform.